The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
The 27th Architecture and Environment Design Competition
Agency: FLAME / Tokyo
Client: Tokyo Gas Category: Craft / Typography - Single or Series
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
Hudnotts
Agency: Taxi Studio Ltd / Bristol
Client: Kate Hudnott Category: Craft / Typography - Single or Series
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
Punk Corporate Identity
Agency: King James Group / Punk / Cape Town
Client: Punk Category: Craft / Typography
TAMABI
Agency: MR_DESIGN / Tokyo
Client: Tama Art University Category: Craft / Typography - Single or Series
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company Category: Craft / Photography - Single or Series
Paper Pencile
Agency: 6D-K / Tokyo
Client: 6D-K Category: Craft / Printing and Paper Craft - Single or Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Craft / Sound Design
The Chase 360
Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Video / Direction
Singular Masterpiece
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Video / Direction
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Craft / Copywriting
Kigo Kitchen Typography
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Craft / Typography - Single or Series
Celebrating A Small World
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Dentsu Malaysia Category: Craft / Typography - Single or Series
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Craft / Typography - Single or Series
Beyond Rubik's Cube
Agency: Google Creative Lab / New York
Client: Google, Liberty Science Center Category: Craft / Typography - Single or Series
AMAMI HOME
Agency: Grand Deluxe / Matsuyama
Client: Amami Home Category: Craft / Typography - Single or Series
Letters: Alphabet
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Craft / Typography - Single or Series
JUDGE!
Agency: MR_DESIGN / Tokyo
Client: SHOCHIKU Co., Ltd Category: Craft / Typography - Single or Series
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Craft / Typography - Single or Series
Think Patent x 20 Posters
Agency: Ogilvy / New York
Client: IBM Category: Craft / Typography - Single or Series
Tsuzuki's Golden Eraser for bad copywriters
Agency: Peace Graphics / Nagoya
Client: Sendenkaigi Co. Category: Craft / Typography - Single or Series
Five Phrase elements of Taoism
Agency: Studio M / Hong Kong
Client: Studio M Category: Craft / Typography - Single or Series
SURGE
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Craft / Photography - Single or Series
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Craft / Photography - Single or Series
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Craft / Photography - Single or Series
Brand Campaign
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Single or Series
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Craft / Animation/Motion Graphics
The Art of Noise
Agency: M&C Saatchi/Mark / Sydney
Client: Noise International Category: Craft / Animation/Motion Graphics
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation/Motion Graphics
Find Your Way To Oz
Agency: UNIT9 / London + Google Chrome / Los Angeles
Client: Disney Category: Craft / Animation/Motion Graphics
Google Street View Treks
Agency: B-Reel / New York
Client: Google Maps Category: Craft / Photography
A SHORT HISTORY OF THE HIGHRISE
Agency: National Film Board of Canada / Montreal + New York Times / New York
Client: Tammy Peddle Category: Craft / Photography